Quaker Nspire x IDRO51

This is my latest collaboration with PepsiCo Design&Innovation Team for the new food truck “Nspire” Quaker (College and University Grassroots Tour). I designed the illustration that has been used for wrapping the entire truck, based on the concept: goodness to keep you going strong! Design is fresh and well balanced with the tradition of the brand (est.1877) using a  complex geometric structure where figurative elements interplay with negative space and patterns. more info via www.instagram.com/pepsico_design - www.quakeroats.com
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