In an age oversaturated with stimuli, screens, and streams of information, the boundary between observer and participant is dissolving.
"Observe, Don’t Absorb!" is a visual provocation—a call to reclaim cognitive autonomy in the digital era. As algorithms shape what we see and how we feel, new media becomes not just a mirror, but a mechanism of influence.
This project investigates the subtle and systemic ways in which digital environments reprogram perception, attention, and even identity. Through visual experimentation and symbolic distortion, this campaign challenges the viewer to resist passive consumption and adopt a critical stance toward the media landscape that surrounds us.
